Adbusting / Subvertising / Culture jamming
Adbusting
The act of destroying or altering a billboard or other large obnoxious advertisement. Often done for the purpose of limiting rampant consumerism.
≈ Subvertising
The practice of making parodies of corporate and political advertisements in order to make an ironic statement.
- Also used by political campaigners (offending opponents, gaining support)
≈ Culture jamming
The tactic is used by many anti-consumerist social movements to disrupt media culture and its mainstream cultural institutions, including corporate advertising.
- Possibility to voice one’s opinion/answer to the advertisement
- Changing the message of the advertisement into anti-corporation, anti-consumer, anti- materialism and anti-advertising statements
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